Book Name: [PDF] Great by Choice by Jim Collins
Category: Business Books
Language: English
Format: PDF
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Free Download Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All Book 

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All book

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The new issue Jim Collins is back with another groundbreaking book ten years after his best-selling Good to Great. This time, he asks why some companies do well in uncertainty or chaos while others don’t. Collins and his colleague, Morten Hansen, list the principles for building a great business in unpredictable, turbulent, and fast-moving times. These principles are based on nine years of research and are supported by rigorous analysis and exciting stories. Collins’s new study, Great by Choice, is different from his earlier work because it doesn’t just focus on performance but also on the kinds of unstable situations leaders face today. Collins and Hansen and a team of more than twenty researchers looked at companies that became great by beating their industry indexes by at least ten times over fifteen years. These companies did this in environments with enormous forces and fast changes that leaders couldn’t predict or control. The research team then compared these “10X companies” to a carefully chosen group that didn’t do well in environments that were just as hard. What we now know The study’s results were full of surprises that made people think that The best leaders weren’t more risk-taking, visionary, or creative than the comparisons. Instead, they were more disciplined, empirical, and paranoid. Innovation alone isn’t enough to win in a world full of chaos and uncertainty. More important is being able to scale innovation and combine creativity with discipline. It’s an excellent way to die if you believe that leading in a “fast world” always requires “fast decisions” and “fast action.”

The great companies changed less than the comparison companies when the world changed significantly. The authors challenge common sense with thought-provoking, memorable, and valuable ideas. They are the 10Xers, the 20 Mile March, Fire Bullets, Then Cannonballs, Leading Above the Death Line, Zoom Out, Then Zoom In, and the SMaC Recipe. In the last chapter, Collins and Hansen give their most exciting and thought-provoking analysis: they define, measure, and study the role of luck. The great companies and the leaders who built them weren’t luckier than the comparisons, but they did get a higher Return on Luck. This book is typical of Collins: it goes against the grain, is based on facts, and is positive. He and Hansen show convincingly that great things happen by choice, not by chance, even in a chaotic and uncertain world.

 

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Author(s): Jim Collins, Morten T. Hansen

Publisher: HarperBusiness, Year: 2011

ISBN: 0062120999,9780062120991

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