Book Name: Insanely Simple Book
Category: Business Books
Language: English
Format: PDF
Free Download: Available

Free Download Insanely Simple: The Obsession That Drives Apple’s Success Epub Book 

Insanely Simple: The Obsession That Drives Apple's Success book

Book Description:

Simple was a religion for Steve Jobs. Also, it was a weapon.

At Apple, simplicity isn’t just a design principle; it’s also a core value that runs through the company. Apple is different from other tech companies because it is obsessed with making things as simple as possible. It helped Apple come back from the brink of death in 1997 and become the world’s most valuable company in 2011.

Because Steve Jobs wouldn’t give in, Simplicity can be seen in everything Apple does, from how it’s set up to how it comes up with new ideas and talks to its customers.

The company keeps going in a great direction by destroying the forces of Complexity.

As the creative director of an advertising agency, Ken Segall was a crucial part of Apple’s comeback. He helped make important marketing campaigns like “Think different” When he named the iMac, he also set the stage for calling the next wave of i-products.

Segall has a unique point of view because he has spent years making ads for well-known tech companies like IBM, Intel, and Dell. Because Apple’s ways were so different, Segall could see the power of Simplicity and was inspired to help other people use it.

In Insanely Simple, you will feel like a fly on the wall in a meeting room with Steve Jobs and get his midnight phone calls. You’ll see how his obsession with simplicity made Apple work better and faster, sometimes saving the company millions of dollars. You’ll also learn how to do things like:

• Keep choices to a minimum. Jobs proved this when he replaced over twenty product models with a lineup of four.
• Think Small: Swearing allegiance to “small groups of smart people” raises morale and productivity.
• Think Motion: Keeping project teams moving keeps creative thinking focused on well-defined goals and reduces distractions.
• Think Iconic: Using a simple, powerful image to represent the benefit of a product or idea makes a more significant impression on customers.
• Think War: The best way to ensure your ideas don’t get hurt is to give yourself an unfair advantage by using every tool you have.

Segall brings Apple’s search for simplicity to life with exciting stories from behind the scenes that have never been told. Through his insight and wit, you’ll learn how companies that use this power to their advantage can stand out from competitors and how people who master it can become critical assets to their companies.


Download Insanely Simple: The Obsession That Drives Apple’s Success Epub 

Author(s): Ken Segall

Publisher: Portfolio Hardcover, Year: 2012

ISBN: 1591844835,9781591844839



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