Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It.

Mobile devices have become staples of daily life, and our constant use of them has changed society . . . forever.

In Txt Me, B. Bonin Bough, one of the world’s leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society.

Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:

Why do consumers now have more control over their shopping and spending
How mobile phones have actually “rescued” language
Why parents, not kids, should put down their phones
How our relationship with politicians has evolved—and improved
Why have cell phones improved our interaction with our surroundings and not hindered it
How mobile devices are enabling us to better monitor and enhance our health

Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing how we behave, react, think, learn, parenting, dating, have sex, eat, worship, exercise, and buy. It will challenge, surprise, provoke, and inspire you.

Yes, the number on the cover is accurate. Text B. Bonin Bough at (646-759-1837) with your answers to any questions called out throughout the book. He will text back with his thoughts. Just remember to include the hashtag of the question you’re answering in each text!

Participating in the Txt Me experience may unlock exclusive deals and special offers. As your contribution is most important, please remember that standard carrier rates regarding SMS or data may apply, and you can opt out whenever you wish by texting Stop.”

Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It. epub format

Author(s): B. Bonin Bough

Publisher: BenBella Books, Year: 2016

ISBN: 1942952376,9781942952374