| Book Name: | Traction: How Any Startup Can Achieve Explosive Customer Growth |
| Category: | Startup Books |
| Language: | English |
| Format: | |
| Free Download: | Available |
Free Download Traction: How Any Startup Can Achieve Explosive Customer Growth Epub Book
Book Description:
Two successful startup founders give an in-depth look at the many ways startups can grow in a tangible and lasting way, as well as advice on picking the ones that will make the most difference.
How come so many new businesses fail? Gabriel Weinberg and Justin Mares, two entrepreneurs, say that most failed startups fail not because they have a wrong product but because they don’t have enough customers. They make a terrible mistake by putting all of their time and energy into making their product perfect instead of reaching out to people who might want to use it. Instead, they should put half of their money and time into getting started.
TRACTION is a must-read for any startup that wants to stay ahead of the curve and build a user base as soon as possible. There is no one-size-fits-all solution in the book. Each startup is different, so no one method is a surefire way to get traction. Instead, the authors list nineteen ways for a startup to gain traction, from viral marketing to trade shows. They explain how to make the most of each one and give a framework for testing different ways to find the best one for any startup.
TRACTION is a complete guide to marketing your way to growth. It has advice from more than 40 successful startup founders and marketers, like Jimmy Wales of Wikipedia and Ryan Holiday of American Apparel.
Download Traction: How Any Startup Can Achieve Explosive Customer Growth Book
Author(s): Gabriel Weinberg; Justin Mares
Publisher: Portfolio, Year: 2015
ISBN: 1591848369,9781591848363
