| Book Name: | The Startup Owner’s Manual PDF |
| Category: | Business Books |
| Language: | English |
| Format: | |
| Free Download: | Available |
Free Download The Startup Owner’s Manual PDF Book
Book Description:
More than 100,000 entrepreneurs use this book to get detailed, step-by-step instructions on how to build successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process in the book. It is also taught at Stanford, Berkeley, Columbia, and over 100 other top universities worldwide. Why?
Step by step, the Startup Owner’s Manual shows you how to use the Customer Development process. Steve Blank, a well-known Silicon Valley startup expert and the leader of the “Lean Startup” movement, came up with and tested this method for more than a decade.
This 608-page how-to book has more than 100 charts, graphs, and diagrams, as well as 77 valuable checklists that will help you lead your business towards making money. You’ll be able to:
- Avoid the nine deadly sins that kill the chances of success for new businesses.
- Use Customer Development to make your business idea a reality.
- Use the Business Model Canvas to organise your ideas for a new business.
- Find out who your customers are and how to get, keep, and profitably grow them.
- Figure out how you’ll lead your startup to profits that can be made repeatedly.
Table of contents :
The Startup Owner’s Manual Strategy Guide
Title Page
The Startup Owner’s Manual Strategy Guide Table of Contents
Preface
Who Is This Book For?
Introduction
A Repeatable Path
Why a Second Decade?
The Four Steps: A New Path
Chapter 1: The Path to Disaster: A Startup Is Not a Small Version of a Big Company
Chapter 2: The Path to the Epiphany: The Customer Development Model
Chapter 3: The Customer Development Manifesto.
Chapter 4: An Introduction to Customer Discovery
Chapter 5: Introduction to Customer Validation
Chapter 6: Customer Validation: The Toughest Question of All: Pivot or Proceed?
The Startup Owner’s Manual Strategy Guide Index
The Startup Owner’s Manual for Web/Mobile Channel Startups
Title Page
The Startup Owner’s Manual for Web/Mobile Channel Startups Table of Contents
How to Read This Book
Getting Started
Chapter 1: The Customer Development Manifesto
STEP ONE: Customer Discovery
Chapter 2: An Introduction to Customer Discovery
Chapter 3: Customer Discovery, Phase One: State Your Business Model Hypotheses
Chapter 4: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?”
Chapter 5: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution
Chapter 6: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed
STEP TWO: Customer Validation
Chapter 7: Introduction to Customer Validation
Chapter 8: Customer Validation, Phase One: “Get Ready to Sell”
Chapter 9: Customer Validation, Phase Two: “Get Out of the Building and Sell!”
Chapter 10: Customer Validation, Phase Three: Develop Product and Company Positioning
Chapter 11: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed?
How to Build a Web Startup: A Simple Overview
The Startup Owner’s Manual for Web/Mobile Channel Startups Index
The Startup Owner’s Manual for Physical Channel Startups
Title Page
The Startup Owner’s Manual for Physical Channel Startups Table of Contents
How to Read This Book
Getting Started
Chapter 1: The Customer Development Manifesto
STEP ONE: Customer Discovery
Chapter 2: An Introduction to Customer Discovery
Chapter 3: Customer Discovery, Phase One: State Your Business Model Hypotheses
Chapter 4: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?”
Chapter 5: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution
Chapter 6: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed
STEP TWO: Customer Validation
Chapter 7: Introduction to Customer Validation
Chapter 8: Customer Validation, Phase One: “Get Ready to Sell”
Chapter 9: Customer Validation, Phase Two: “Get Out of the Building and Sell!”
Chapter 10: Customer Validation, Phase Three: Develop Product and Company Positioning
Chapter 11: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed?
The Startup Owner’s Manual for Physical Channel Startups Index
Download The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company PDF
Author(s): Steve Blank, Bob Dorf
Publisher: K & S Ranch, Year: 2012
ISBN: 0984999302,9780984999309
