Book Name: The Revenge of Analog
Category: Product Management Books
Language: English
Format: PDF
Free Download: Available

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Book Description: 

On the road to the digital utopia, a funny incident occurred. We have begun to fall back in love with the analog products and concepts that tech pundits claimed we no longer required. Once-obsolete industries like film photography and brick-and-mortar retail are now experiencing a renaissance. The popularity of notebooks, records, and stationery has increased. Observe the Vengeance of Analog.

David Sax has unearthed story after story of entrepreneurs, small business owners, and even large corporations who have discovered a market for selling real, tangible goods as opposed to apps or virtual solutions. Independent bookstores have sprung up across the nation as e-books allegedly transform the reading experience. As music reportedly migrates to the cloud, vinyl record sales have increased by more than tenfold in the past decade. Even the offices of tech titans such as Google and Facebook are increasingly dependent on pen and paper to generate their most brilliant ideas.

The work of Sax reveals a profound truth regarding how humans shop, interact, and even ponder. Sax demonstrates the limited allure of the solely digital life by combining psychology and perceptive wit with first-rate reporting, and the robust future of the real world outside of it.

“The more sophisticated our digital technologies become, the more we comprehend that reality reigns supreme. David Sax reassures the surviving members of team human that material existence is thriving and makes a compelling case for the reclamation of earth and all that it entails. Author of Throwing Rocks at the Google Bus, Douglas Rushkoff


The revenge of analog: real things und why they matter Epub 

Author(s): David Sax

Publisher: PublicAffairs, Year: 2016;2017

ISBN: 9781610395724


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