Book Name: The Professional Product Owner
Category: Product Management Books
Language: English
Format: PDF
Free Download: Available

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The Professional Product Owner pdf book

Book Description: 

Product ownership is a critical position in the majority of firms. Scrum recognizes this; nonetheless, many businesses, agile tools, and training courses focus solely on the mechanics of product ownership. The importance of mechanics cannot be overstated, but only as a means to an end: value.

The Professional Product Owner will assist product owners and their companies in rediscovering value as the primary goal. The writers provide thorough strategies for discovering value, assessing it, and maximizing it throughout the product lifecycle. The authors demonstrate how to go beyond simply defining requirements and maintaining product backlogs to take responsibilities and drive the process from vision to value, drawing on their combined 40+ years of experience in implementing agile and Scrum in product delivery.

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Author(s): Don McGreal, Ralph Jocham

Publisher: Addison-Wesley Professional, Year: 2018

ISBN: 0134686470,9780134686479


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