Book Name: | The Lean Startup By Eric Ries |
Category: | Startup Books |
Language: | English |
Format: | |
Free Download: | Available |
Free Download The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses PDF Book
Book Description:
Most startups fail. But a lot of these failures can be stopped. The Lean Startup is a new way of doing things that is being used all over the world. It is changing how businesses are built and how new products are introduced. Eric Ries says that a startup is a group trying to make something new in a very uncertain environment. This is true whether it’s just one person in a garage or a group of experienced professionals in the boardroom of a Fortune 500 company. What they have in common is that they want to find a way through the fog of uncertainty to build a business that will last. The Lean Startup method helps companies grow that are both better at using their money and better at using the creativity of their employees. It is based on “validated learning,” rapid scientific experimentation, and several counterintuitive practices that shorten the time it takes to make a product, measure real progress without using “vanity metrics,” and find out what customers want. It makes it easy for a company to change course quickly, changing plans inch by inch, minute by minute. Instead of spending a lot of time making complicated business plans, The Lean Startup gives entrepreneurs of all sizes a way to test their ideas regularly and make changes before it’s too late. Ries gives a scientific way to start and run a successful business in a time when companies need to be more innovative than ever.
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Download The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses PDF
Author(s): Eric Ries
Publisher: Crown Business, Year: 2011
ISBN: 0307887898,9780307887894