Book Name: The Innovation Stack Book
Category: Startup Books
Language: English
Format: PDF
Free Download: Available

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Book Description: 

From the cofounder of Square comes an inspiring and entertaining book about what it means to be a real entrepreneur and what it takes to build a robust and world-changing company. Jim McKelvey, a glassblower and former computer scientist from St. Louis, lost a sale in 2009 because he couldn’t accept American Express cards. McKelvey and his friend Jack Dorsey, who helped start Twitter, started Square, which lets small merchants accept credit card payments on their phones.

Even though they had no knowledge or experience in the world of payments, they took a different approach to the problem of credit cards by questioning the industry’s assumptions, experimenting and coming up with new ideas to solve early issues, and getting merchants of all sizes to use their cards.

But just as Square became popular, Amazon came out with a similar product, pushed it hard, and priced it lower than Square. Most normal startups would have shut down at this point. Instead, less than a year later, Amazon was backtracking, and it soon stopped its service. How did Square win against the most dangerous business in the world? Was it just luck? Because of these questions, McKelvey looked into what Square did differently from all the other companies that Amazon had killed. He found the answer in a plan he calls the “Innovation Stack.” McKelvey’s exciting and funny stories about Square’s early days are mixed with examples of other companies that changed the world and were built on the Innovation Stack. This shows a ground-breaking, competition-proof entrepreneurship pattern that is rare but can be repeated. The Innovation Stack is a great business story that is much bigger than the story of Square. It is an irreverent first-person look at the world of entrepreneurship and a call to action for all of us to find the entrepreneur in us and find and solve unsolved problems, one crazy idea at a time.


The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Author(s): Jim McKelvey

Publisher: Penguin Publishing Group, Year: 2020

ISBN: 9780593086742


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