Book Name: [PDF] The Design of Everyday Things
Category: Product Management Books
Language: English
Format: PDF
Free Download: Available

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Book Description: 

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and use constraints intelligently. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

Table of contents :

Preface to the revised edition
The psychopathology of everyday things
The psychology of everyday actions
Knowledge in the head and in the world
Knowing what to do : constraints, discoverability and feedback
Human error? No, bad design
Design thinking
Design in the world of business.

The Design of Everyday Things – Revised and Expanded Edition

Author(s): Don Norman

Publisher: Basic Books, Year: 2013

ISBN: 9780465050659, 9780465003945


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