Book Name: The Art of the Start 2.0 Book
Category: Startup Books
Language: English
Format: PDF
Free Download: Available

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The Art of the Start 2.0 book free

Book Description: 

This is Guy Kawasaki’s classic, best-selling guide to getting your new product, service, or idea off the ground and making it a success. It has been fully updated and expanded for the first time in ten years.

Whether you want to start your own business, run a small business, be an intrapreneur, or run a non-profit, there is a lot of advice on how to innovate, hire people, raise money, and brand your business. There are so many books, articles, websites, blogs, webinars, and conferences that many startups need help or focus on the wrong things and go bankrupt before they succeed.

The Art of the Start 2.0 solves this problem by combining Guy Kawasaki’s decades of experience as one of the hardest-working and most irreverent business strategists. Guy has completely changed this famous and essential book for anyone who wants to start something. It’s 64 percent longer than version 1.0 and has his latest ideas and advice about social media, crowdfunding, cloud computing, etc.

Guy knows how much business has changed in the last ten years: Once-invulnerable market leaders are struggling. Getting started has become more accessible, cheaper, and democratic in many ways. No longer do people need business plans. PR and advertising are no longer the most crucial way to promote something. Crowdfunding is now a good option for people who want to invest. The cloud allows almost any new business to afford basic infrastructure.

The Art of the Start 2.0 will teach you how to use these new tools effectively. And it will help you master the fundamental challenges that haven’t changed: building a solid team, making a great product or service, and beating the competition.

Guy likes to say, “Entrepreneurship is not a job title; it’s a way of thinking.” His book, The Art of the Start, will help you make your crazy ideas stick by taking you on an adventure that is more art than science.


Download The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Epub 

Author(s): Guy Kawasaki, Lindsey Filby

Publisher: Portfolio, Year: 2015

ISBN: 1591847842,9781591847847


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