Book Name: Lost and Founder By Rand Fishkin
Category: Startup Books
Language: English
Format: PDF
Free Download: Available

Free Download Lost and Founder: A Painfully Honest Field Guide to the Startup World By Rand Fishkin Epub Book 

Lost and Founder: A Painfully Honest Field Guide to the Startup World book

Book Description: 

Rand Fishkin, the founder and former CEO of Moz, talks about how the traditional “wisdom” of Silicon Valley leads far too many startups astray. He does this with the honesty and humor his hundreds of thousands of blog readers love.

Everyone knows how a startup story is supposed to go: a young, innovative entrepreneur has an excellent idea, drops out of college, defies the naysayers, beats all odds, makes billions, and becomes the envy of the technology world.

That story is not this one.

Rand Fishkin’s life didn’t go badly, but it wasn’t as good as Mark Zuckerberg’s. His company, Moz, makes software for marketing. It makes $45 million a year, and he is one of the top SEO experts in the world. But it took him fifteen years to build up his business and reputation, and he didn’t start in a Harvard dorm room. Instead, he and his mother ran a business together that went into debt.

Now, Fishkin pulls back the curtain on tech startup myths, showing the ups and downs of startup life that most CEOs would rather keep hidden. For example, launching a minimally viable product at the wrong time can do more harm than good. Growth hacking might be the word of the moment, but projects can fail quickly. Revenue and growth won’t keep you from having to lay off people. And there are always rules that come with venture capital.

Fishkin’s hard-learned lessons can be used in any business setting. This book can help you solve your problems and make you feel like you’re not the only one with them. It doesn’t matter where you are in the company: at the top, middle, or bottom.

 

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Author(s): Rand Fishkin

Publisher: Penguin, Year: 2018

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