Book Name: Hacking Growth How Today’s Fastest-Growing Companies Drive Breakout Success
Category: Growth Books
Language: English
Format: PDF
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How Today’s Fastest-Growing Companies Drive Breakout Success

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Book Description:

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems complicated to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product, then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking. Its practitioners include not just today’s hottest start-ups but also companies like IBM, Walmart, and Microsoft, as well as the millions of entrepreneurs, marketers, managers, and executives who comprise the community of

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses on customers: attaining them, retaining them, engaging them, and motivating them to return and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must-read for any marketer, entrepreneur, innovator, or manager looking to replace wasteful big bets and “spaghetti-on-the-wall” approaches with more consistent, replicable, cost-effective, and data-driven results.


Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Author(s): Sean Ellis, Morgan Brown

Publisher: Crown Business, Year: 2017

ISBN: 045149721X,9780451497215


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