| Book Name: | Built to Last: Successful Habits of Visionary Companies PDF |
| Category: | Business Books |
| Language: | English |
| Format: | |
| Free Download: | Available |
Free Download Built to Last: Successful Habits of Visionary Companies PDF Book
Book Description:
“This is not a book about charismatic leaders with big ideas. It has nothing to do with visionary product ideas, products, or market insights. It’s also not enough to have a business plan. This book is about something much bigger, more important, and lasting. This book is about companies with big ideas.” So, Jim Collins and Jerry Porras write in this groundbreaking book that busts myths, gives new insights, and provides practical advice for people who want to build great companies that last.
Collins and Porras used a six-year research project at the Stanford University Graduate School of Business to study 18 tremendous, long-lasting companies. These companies have been around for nearly 100 years and have done 15 times better than the general stock market since 1926. They compared each company to one of its top competitors. They looked at the companies from the beginning up to the present day, when they were small businesses, medium-sized businesses, and big companies. Throughout the book, the authors ask, “What makes the great companies different from the rest?”
What differentiates General Electric, 3M, Merck, Wal-Mart, HP, Walt Disney, and Philip Morris from their competitors? How, for instance, did Procter & Gamble, which started out far behind its rival Colgate, eventually become the best company in its field? How did Motorola go from being a small business that fixed batteries to a leader in integrated circuits and cellular communications, while Zenith could only be a leader in TVs? What did Boeing have that McDonnell Douglas didn’t that made it the best commercial aircraft company in the world?
By answering these questions, Collins and Porras go beyond the constant stream of management buzzwords and fads of the day to find the timeless qualities that have always set great companies apart. They also inspire all executives and business owners because they disprove the false but widely held belief that charismatic, innovative leaders can only build visionary companies.
Built to Last is a master plan for building organisations that will be successful well into the 21st century and beyond. It has hundreds of specific examples and is organised into a framework of practical ideas that managers and entrepreneurs at all levels can use.
Annotation
Built to Last has become a bible for CEOs and managers at prestigious companies worldwide. It changed the way executives think about long-term success in a big way.
Download Built to Last: Successful Habits of Visionary Companies PDF
Author(s): James Charles Collins, Jim Collins, Jerry I. Porras
Publisher: Collins, Year: 1995
ISBN: 9780060566104
