Blink: The Power of Thinking Without Thinking By Malcolm Gladwell
Blink: The Power of Thinking Without Thinking is Malcolm Gladwell’s second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information.
How can an art expert differentiate between a fake and an original piece of art within seconds? How can a marriage analyst know within minutes whether the couple will stay together or not? Some ideas like this and much more gain a true resolution in Blink: The Power of Thinking Without Thinking by Gladwell.
The best selling author dissects and discusses the art of human intuition and elaborates on how humans can, by developing it to perfection, be able to make quick yet accurate and effective decisions. Termed as ‘snap judgements’ in the book, the author elaborates by using situations how ‘snap judgements’ can be more efficient than reasoned ones, which borders on deliberation.
In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions–good and bad–and why are some people so much better at it than others? That’s the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell’s journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers–in our homes, our offices, and in everyday life.
Blink: The Power of Thinking Without Thinking PDF
Author(s): Malcolm Gladwell
Publisher: Back Bay Books, Year: 2007